This ad just makes me sad. I can’t find it on Youtube, but ispot has it up here. I’ll break it down for you. (Sorry about the play buttons in the middle up of the photos – I screen-capped the video.) Don’t mind me including my own voice-over.
Yes, these are (very young) adults and not teenage girls. However, teens are going to see this ad and assume it’s for them. They just are. Just like when we started reading Seventeen magazine at 13. Or was I the only one sneaking peeks at that at the dentist’s office?
Yes, this is a commercial for a costume store. Of course they’re going to show homemade costumes in an unfavorable light. They want you to plunk down $40 for an Alice in Sluttyland outfit, not make it at home!
Yes, Sexy Witch, Sexy Cop, and Sexy Pirate are your results when Googling Women’s costumes. Actually, I Googled “top women’s costumes” and got Sexy Cleopatra, Sexy Oktoberfest Girl, and – no lie – Sexy Freddy Krueger.
But: I do not like this ad, Party City. Besides perpetuating the Sexy Halloween epidemic, it’s just mean. I want to hug poor Alice. She does not deserve ostracization just because of a half-assed outfit. Actually, let me rephrase that: She does not deserve ostracization JUST BECAUSE SHE DOES NOT HAVE HALF HER ASS HANGING OUT. This makes me sad. It also makes me really, really proud that my daughters are going as Hermione Granger and a werewolf. However, the sexy costumes are here to stay. So, in the spirit of embracing modern Halloween…
Submitted for your approval: My favorite “Sexy Halloween Costumes That Didn’t Need to Be Sexified”. I will take votes as to which one I should buy and wear while I walk my kids around in suburbia.
And, sorry, but you can’t un-see this one…